Nickelodeon Launches NickMom Website

NEW YORK: Nickelodeon has launched a website for moms, NickMom.com, initially rolling out as a blog before it expands into a full website with video content, social media applications and editorial content next year.

Nickelodeon’s new multiplatform destination for moms will launch in the fourth quarter of 2012 as a prime-time TV block airing nightly on Nick Jr. from 9 p.m. to 1 a.m. The NickMom block will feature talk shows, docu-series, stand-up and sketch comedy, hidden camera and game shows. Development deals are in place with Eyeworks USA (The Biggest Loser); Mad Cow (Madeleine Smithberg, the co-creator/former executive producer of The Daily Show); actress and author Annabelle Gurwitch (You Say Tomato, I Say Shut Up; Fired!; Dinner & a Movie); Hugh Fink (head writer at The Late Late Show with Craig Ferguson; and a writer for SNL); among others.