TXTC Format Sold into Egypt

CANNES: Egypt’s ERTU has picked up the TTT Entertainment format TXTC from Sony Pictures Television’s 2waytraffic, with a local version to be produced by TVision. 

TXTC, an interactive game show targeted at teenagers and under-25s, has aired in more than ten countries, including Estonia, Indonesia and Greece. Creator Tony Dortie commented: "It’s truly made for generation TXT, Facebook and Twitter generation. Imagine a life-sized mobile crossed with a dance machine where contestants play a range of games using their feet to dance and text the answers. We simply mixed dancing and pop culture." He added, "2waytraffic has done a great job getting TXTC into Egypt and timing is perfect a new young fun Egypt gets a daily game show TXTC show which will totally be a game show for for their generation."