BabyTV Gets Spanish-Language U.S. Launch

ENGLEWOOD: DISH Network is bringing the 24-hour commercial-free channel BabyTV to the U.S. in its Spanish-language suite, DishLATINO.

DISH Network is the first pay-TV provider to offer the channel, dedicated to babies and toddlers, in the U.S. BabyTV features short-form episodes that explore early learning themes, with an emphasis on parent-child interaction.

“DISH Network is proud to be the exclusive provider of BabyTV, a channel that delivers 100-percent original programming in Spanish featuring an abundance of baby- and toddler-specific learning and entertainment content not offered by any other channel,” said Alfredo Rodriguez, the VP of marketing for DishLATINO. “BabyTV will add another dimension to the already wide variety of high-quality Spanish-language children’s programming offered in our DishLATINO packages, such as CBeebies, Discovery in Español and Toon Disney.”

"Baby and toddler content have been a huge success on DVD over the past decade in the U.S., with parents showing an appetite for well-designed, well-produced content from a trusted brand,” added Maya Talit, the global marketing director and co-founder of BabyTV. “BabyTV has been able to deliver this kind of content successfully to parents and children through its global TV channel, and is happy to now provide its unique shows to parents in the U.S. on DISH Network.”

“Behind all of our shows is the premise that exposing children to ideas and information in a friendly way, and with the help of loveable characters, leads to a positive experience that opens the door for future learning,” commented Ron Isaak, the programming director and co-founder of BabyTV.