Travel, Action Sports on Planner for Discovery HD

SILVER SPRING: Programming about action sports, travel and "toys for big boys" are on the slate for Discovery HD in 2011.

ON THE RECORD: BOB SCANLON, VP, PRODUCTION
How do you schedule the channel from morning through late night, Monday through Sunday?
HD Theater schedules vertical stacks in prime time and horizontal strips Monday through Friday in daytime and fringe. Saturday and Sunday typically include encore presentations of prime-time programming throughout the day and high-profile specials.

Are you acquiring content from the international market?
HD Theater is acquiring high-definition productions from the international market. The focus is primarily competition events, as well as high-quality lifestyle programming.

Are you buying second-run content from within the U.S.?
On a very limited basis, HD Theater is considering second-run content from within the U.S.

What is your approach to commissioning new productions from U.S. producers?
HD Theater looks to work with producers who possess expertise and passion in program categories that target and serve our audience.

Do you have any blocks or slots you are looking to fill?
In 2011, HD Theater is focusing on acquiring programming that offers action sports/adventure, travel/destination, food/drink and “toys for
big boys.”