CABLEready Preps for Global Expansion

CANNES: CABLEready has added two industry veterans to its team, David Fox and Peter De Jong, as part of a new global expansion strategy. 

Fox, the CEO of David Fox Associates, will be setting up a joint venture with CABLEready that will focus on original Canadian programming. This includes both library and advanced-in-development properties for international distribution. Fox will also serve as a marketing and financial advisor. De Jong joins as CABLEready’s new VP of sales and marketing. He is responsible for territory sales and developing new marketing strategies. De Jong joins from AETN International, where he most recently served as director of programming. 

Gary Lico, CABLEready’s CEO, commented of Fox’s appointment: "I’ve known David as long as I’ve been in the business, and he’s great at what every company needs:  personal contacts and business acumen.  He’ll aid in expanding our catalog beyond its current size and genres, and assist in the growth of our family of companies overall.  We’re pleased and excited to be adding his experience."

Fox added: “No person brings more programming knowledge and passion to the table than Gary. I know that combining our collective talents we can do more in the U.S. for the Canadian production community than I could ever accomplish on my own. CABLEready has a great reputation and a deep knowledge base of the marketplace, which is constantly refreshed with the research they do for their CableU.tv service.” 

Of De Jong’s appointment, Lico said: “Sometimes opportunity presents itself at the very moment you’re aiming at new horizons. That’s exactly the case with Peter joining us at this time. Bringing a wealth of global programming experience to CABLEready…. he’s a real programmer selling programs."

De Jong commented: “Being intimately involved in the international television arena for several years now, it’s virtually impossible to be aware of the growth and success regularly enjoyed by Gary and his CABLEready team. While I will miss my associates at AETN, I look forward to the unique opportunity of being an entrepreneur while representing the programming of networks and producers from around the world.”