Mediaset Italia Makes U.S. Debut

CENTENNIAL: International Media Distribution has launched the Italian-language TV channel Mediaset Italia in the U.S. to more than 15 million homes.

Key prime-time programming includes news, soccer, entertainment and fiction from Mediaset’s Canale 5, Italia 1 and Rete. The service will provide programming in the U.S. just hours after its original Italian broadcast.

“We’re very proud to be able to serve Italian Americans with the highest quality Italian programming” said Patricio Teubal, the head of sales at Mediaset. “Holding over 40-percent viewership among the Italian public, we will bring to the U.S. the best of such programs through Mediaset Italia.”