BBC Preps for Launch of Global iPlayer

LONDON: BBC Worldwide has appointed Mark Smith as the launch director for the proposed Global iPlayer.

In this newly created role, Smith will lead the development of the proposed BBC-branded international commercial VOD service. Smith has been serving as acting general manager for programs and on-demand within BBC’s future media and technology division. The Global iPlayer is schedule to launch in 2011, subject to pending approvals. Smith will report Luke Bradley-Jones, the executive VP and managing director of BBC.com.

Bradley-Jones commented: “We’re thrilled to have Mark on board. His proven knowledge and experience in on-demand programming is exactly what we need to lead this exciting yet complex project. This new service is a key strand of our multiplatform content strategy and a great new opportunity for British shows.”

“Multiplatform viewing is now a familiar part of everyday entertainment for people all around the world,” added Smith. “The time certainly feels right to present audiences with a tailored international version of the BBC iPlayer service.”