Full WWE Prime-Time Episodes Headed to YouTube

STAMFORD: World Wrestling Entertainment (WWE) and YouTube have entered into a multi-year partnership that sees full episodes of shows like Friday Night SmackDown, WWE NXT, WWE Superstars and ECW available through the video-sharing site.  

The deal expands WWE’s current YouTube channel offerings, from which 90,000 subscribers have viewed more than 100 million WWE videos to date. WWE also has plans to increase content clips of WWE flagship program Monday Night Raw, as well as WWE Classics and short videos. 

This deal marks one of the first times that YouTube will make available complete episodes of prime-time shows. 

"WWE has established itself as one of the top global entertainment brands in the world," said Chris Maxcy, strategic partner director at YouTube. "WWE’s content is hugely popular on YouTube. Bringing in full-length, prime-time television programs to the site is a huge win for our community and fans of the WWE."

"As part of our ever evolving digital media strategy, WWE is one of the first global entertainment companies to offer audiences access to complete prime-time shows on YouTube," commented Brian Kalinowski, executive VP for WWE Interactive. "This partnership also enables WWE to increase its official PG-content offerings online for our fans, generate revenue, protect our content and broaden our brand exposure on the world’s largest online video site."