Pocoyo Takes Daily Slot on Nick Jr.

MADRID: The animated series Pocoyo, co-produced by Zinkia and ITV Studios Global Entertainment, now airs seven days a week on Nick Jr. in the U.S.

The 104×7-minute series is featured in the 4 p.m. to 5 p.m. slot, as well as other time slots during the day. The series follows the adventures of an curious 3-year-old and his animal friends.

Bandai America, the master toy licensee for Pocoyo in the U.S. and Canada, is currently launching an extensive toy line for the brand, including squeeze n’ play plush, bath figures and bump n’ go electronic car. Products are set to hit shelves in North America this fall.