FIC Launching Utilisima US

LOS ANGELES: Fox International Channels is launching a dedicated U.S. feed for its Spanish-language lifestyle network Utilisima.

The channel’s international feed has been available in the U.S. for years, but Utilisima is now ramping up its original productions for a domestic U.S. feed. In addition to Dish Latina, Utilisima is carried by Comcast, Cablevision, Time Warner, Charter and further U.S. distribution deals are expected soon. The channel’s programming spans genres such as food, home improvement, health and beauty, parenting and crafts.

"English language lifestyle networks focusing on food and home design have thrived in the U.S. marketplace for years,” said Hernan Lopez, the COO for Fox International Channels. “However, we also see a significant desire for original Spanish-language lifestyle programming, and Utilisima US will fulfill that need."

"Utilisima has been the fastest growing channel on the Dish Latino platform in recent years," added Ruben Mendiola, the general manager at Dish Latino. "As viewers find the channel, they stay with it and I have no doubt it could become one of the top 10 Hispanic channels for our platform over time."