Turner Broadcasting Pacts with Brightcove

LONDON: The online video platform Brightcove has entered into a deal with Turner Broadcasting to support its content in the U.K., Spain, France, Italy, Germany and other European countries.

Turner will use the Brightcove platform to expand its ad-supported online video offerings, as well as introduce a host of new enhanced video programming across its web portals. The first sites to launch under the new deal using Brightcove include Cartoon Network, Boomerang and Adult Swim. Turner Broadcasting plans to roll out additional video content across its websites with the Brightcove platform over the coming months.

“The Brightcove platform has enabled Turner Broadcasting to introduce a higher quality and more user-friendly online video experience for some of our most popular brands, including Ben 10, Chowder and Robot Chicken: Star Wars,” said Caroline Casey, the director of digital development for EMEA at Turner Broadcasting. “The flexibility and advanced customization features in the Brightcove platform will be hugely valuable as we look to roll out new video offerings, deepen engagement with our online audiences, and open new revenue streams through online video advertising.”

“Turner Broadcasting encompasses a diverse set of Web properties that have tremendous reach and brand recognition throughout Europe,” added Jeremy Allaire, Brightcove’s chairman and CEO. “We are proud to be the online video platform behind these highly popular online video destinations and we look forward to expanding our partnership with Turner Broadcasting as the organization introduces new online video initiatives in the future.”