The Gadget Show Gets Print Publication

LONDON: The consumer-technology publisher Future has teamed with British broadcaster Five and producer North One Television to launch The Gadget Show Magazine, a print edition based on the hit series.

Created as a one-shot special, The Gadget Show Magazine goes on sale in April. The magazine will be widely available at retail outlets throughout the U.K., with advertising sold by Future’s technology sales team. The 132-page title will look back at The Gadget Show‘s ultimate gear from 2009, with an eye on what’s to come in the year ahead. The publication will feature editorial from The Gadget Show team, with hosts Jason Bradbury, Suzi Perry, Jon Bentley and Ortis Deeley writing for and featuring throughout the issue.

The Gadget Show is one of Five’s most successful shows, regularly drawing in more than 2 million viewers each week. The print issue is the latest initiative in the commercial development of The Gadget Show brand.

Emma Derrick, Five’s commercial development controller, said: “The partnership with Future is consistent with the ambitions of Five and North One to take The Gadget Show beyond the confines of TV and develop it into a major consumer technology brand. Future is the market leader in consumer technology publications so we couldn’t be happier with their understanding of The Gadget Show brand and their commitment to establishing the new title and making it a huge success.”

Nial Ferguson, the publishing director for Future’s technology lifestyle and entertainment portfolios, added: “We are delighted to have secured this exciting partnership with the U.K.’s favorite technology TV show—cementing Future’s position as the leading consumer technology publisher. Growing audiences for The Gadget Show, record attendances for its live event and its growing digital presence demonstrate the passion and support U.K. gadget enthusiasts have for the show and its hosts. Future has unrivalled expertise in this sector and we look forward to working with The Gadget Show team to create a mainstream technology offering that viewers of the show will love.”

Neil Duncanson, North One Television’s CEO, said: “The magazine is the next logical step in the commercial evolution of The Gadget Show brand. We are really excited about it and delighted to be working with a publisher of Future’s obvious pedigree.”