Sony Signs On-Demand Movie Deal in Sweden

LONDON: A range of movies from Sony Pictures Television are headed to Swedish home-entertainment service Vodder to be available on demand.

In an agreement that marks SPT’s first VOD deal in Scandinavia, Vodder users can immediately access a range of recent and library titles from the Hollywood studio’s feature-film catalogue on a VOD and advertiser VOD basis. Beginning in February, Vodder users can access a number of library titles from the Sony Pictures catalogue on an subscription VOD basis. Titles such as Angels & Demons and Spider-Man 2 are included, with movies like Julie & Julia and 2012 to come later this year.

Stuart Baxter, the senior executive VP of European distribution at SPT, said: “We are delighted to partner with Voddler to make our movies available on their online movie service in Sweden. Extending the reach of our movies and TV content across multiple platforms is the cornerstone of our distribution strategy, especially in key territories such as the Scandinavian countries where uptake of digital content is particularly high, outpacing consumption patterns across the rest of Europe.”