4Kids Marketing Exec Takes on Expanded Role

NEW YORK, August 21: Alyssa Tucker, the senior VP of marketing and licensing sales at 4Kids Entertainment, has been given expanded responsibilities within the organization to include overseeing the licensing sales of properties in the 4Kids and 4Sight Licensing Solutions roster.

Tucker will continue to manage marketing activities for the American Kennel Club and Cat Fanciers’ Association. She has helped with several 4Kids-managed brands, including the Teenage Mutant Ninja Turtles, Yu-Gi-Oh! and Pokémon.

“Alyssa has been a tremendous asset to the 4Kids family since coming aboard," said Rosalind Nowicki, the executive VP of marketing and licensing. “This move is in recognition of the contributions she’s made to our growing portfolio of children’s, family and corporate brands, all of which will benefit by her involvement.”

—By Jackie Stewart