21st Century Fox Backs Digital Platform from Former Top Gear Hosts

NEW YORK: 21st Century Fox has invested $6.5 million in DriveTribe, a digital platform dedicated to motoring set up by, among others, Jeremy Clarkson, Richard Hammond and James May.

DriveTribe was co-founded by Clarkson, Hammond and May together with executive producer and former Top Gear producer Andy Wilman and tech entrepreneur Ernesto Schmitt.

“We saw the DriveTribe platform and we were blown away by its ingenuity,” said Peter Rice, CEO of Fox Networks Group. “We’re excited to collaborate with the DriveTribe team on this new approach to digital content and to help them expand their business on a worldwide basis.”