11 Billion Videos Viewed Online in the U.S. in April

RESTON, June 17: New
data from digital research firm comScore reveals that American Internet users
viewed 11 billion online videos during April, with Google-owned YouTube
accounting for more than 4 billion of the total.

In April, Google sites cumulatively
ranked as the top video property in the U.S., with more than 4.1 billion videos
viewed, a 38-percent share of all videos. Of this, YouTube.com comprised 98
percent of all videos viewed. Fox Interactive Media came in second at 558
million videos (5.1 percent), followed by Yahoo! sites with 352 million (3.2
percent) and Microsoft sites with 268 million (2.4 percent). Viacom Digital
rounded out the top five video properties with approximately 200 million videos
viewed.

According to comScore,
nearly 135 million American Internet users watched an average of 82 videos per
viewer in April. Google sites attracted the most viewers (83.7 million), where
they watched an average of 50 videos per person. Fox Interactive attracted the
second-most viewers (52 million), followed by Yahoo! sites (37.3 million) and
Microsoft sites (29.9 million). Time Warner, excluding AOL, came in fifth
place, with 20.6 million viewers, while CBS Corporation finished in tenth
place, with nearly 8 million viewers.

Other findings from
April include 71 percent of the total American Internet audience viewing online
video, with the average online video viewer watching 228 minutes of video. The
heaviest viewing segment was 18- to 34-year-olds, who watched an average of 287
minutes per viewer.

—By Irene Lew