Omnia Media’s Arcade Cloud, a digital destination for gamers, is offering an ad-supported VOD channel on OTT service XUMO.
Arcade Cloud’s first OTT platform launch will bring gaming-themed animation and original shows to XUMO. This marks the brand’s first smart TV OTT channel launch following the expansion beyond its own YouTube platform and recent launches on Facebook Watch, Twitch and Roku.
Highlights of the channel’s lineup include Arcade Cloud’s Fortnite content, The Squad, The Countdown and In 3 Minutes, as well as Pixville Nightly and Family of Champions, originally produced for Facebook Watch.
Greg Kampanis, the senior VP and general manager of digital, global networks at Blue Ant Media, which owns Omnia Media, commented: “As gaming content continues to dominate the online video market, it is more important than ever for Arcade Cloud’s compelling, original programming to be readily available on multiple platforms around the world. Smart TV services like XUMO are a critical part of the brand’s growth strategy as we react to changing media consumption habits and new technology launching every year.”
“The new Arcade Cloud channel on XUMO is a great addition to the service considering the passionate and ever-growing fan base around gaming content,” added Anthony Layser, the VP of content and programming at XUMO. “We’re excited to partner with Omnia Media, develop Omnia’s OTT presence, and give XUMO’s viewers another fun and engaging channel option.”