Boat Rocker Media has purchased principal assets of Proper Television and Proper Rights, a Toronto-based unscripted production and distribution company, effective immediately.
The acquisition sees Boat Rocker expand its distribution library and production infrastructure, including Proper’s 35,000-square-foot facility. Proper will continue to operate as an independent business unit within the Boat Rocker Media family of companies. The rights and distribution business is being consolidated into Boat Rocker Rights, adding more than 2,200 half-hours of content to the company’s catalog.
Lesia Capone and Cathie James become co-presidents of Proper, reporting to Michel Pratte, CRO of Boat Rocker Media. They are charged with day-to-day executive leadership and production oversight. Boat Rocker will continue to provide capital investment, business support and guidance to the Proper team.
“Continuing the legacy of what Proper’s founder and president, Guy O’Sullivan, built over the last decade and supporting the incredible work of the entire Proper team is at the heart of Boat Rocker’s approach to this new relationship,” said John Young, CEO of Boat Rocker Media. “As premium unscripted original content and formats find new and exciting business models in a multiplatform world, we are excited about working with the Proper team and their global broadcast and creative partners in the years to come.”
“In the wake of Guy’s passing, we have been deeply moved and motivated by the support of the Canadian and international production community,” added Capone and James. “Now Boat Rocker is providing an opportunity to expand Guy’s legacy with their extraordinary vision and support. We’re honored and excited to become part of this dynamic and forward-looking company.”