Wednesday, August 16, 2017
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Netflix Localizes Service in Israel


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Netflix has made a push in Israel to become “a truly Israeli service,” using the local language and currency and adding Israeli TV shows to Netflix’s original programming.

More than 75 percent of the content on the Israeli Netflix service has been dubbed or subtitled in Hebrew. Netflix’s slate of Israeli titles includes Fauda, Hostages (Bnei Aruba) and Devout Love (Srugim). Apart from the language localization, members will also have access to exclusive series and films in Ultra HD 4K and HDR.

Through a partnership with its first local partner, Partner Communications, Netflix is also available on Partner TV. The Partner TV set-top box carries a dedicated Netflix button on the remote control, giving the ability to consumers to access their favorite show with a simple click. Later this year, Partner will also run a consumer promotion and will allow members to sign up and pay for Netflix through their Partner TV bill.

“We are delighted to offer a more local Netflix experience in Hebrew where members can enjoy a variety of TV shows and movies—everything from globally popular Netflix original series to anime, kids’ content and stand-up comedies,” said Jonathan Friedland, the chief communication officer at Netflix. “Israel knows great entertainment and now it’s even easier to watch the world’s favorite shows on Netflix anytime, anywhere, on any internet-connected device and at the same time as the rest of the world, with all episodes available to watch at once.”



About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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