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Xilam Signs New L&M Partners for Oggy


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Xilam Animation has secured three new licensing agents for its flagship children’s brand Oggy & the Cockroaches across several territories.

IMC Licensing is on board to represent the brand across Latin America, excluding Mexico. In addition, Active Merchandising will represent Oggy & the Cockroaches in Germany, where a new terrestrial broadcaster will be announced soon. In Russia, brand4rent will take on the brand. The new partners will make Oggy products in a range of categories, including toys and games, collectibles, publishing, stationery, back-to-school items and promotions.

Marie-Laure Marchand, the senior VP of global licensing at Xilam, said, “Oggy & the Cockroaches has enjoyed great success to date and IMC Licensing, Active Merchandising and brand4rent are all ideally placed to capitalize on the momentum of the TV broadcast. We are immensely proud of the show and with everyone’s experience and shared passion for Oggy, we look forward to developing exciting licensing plans for Latin America, Russia and Germany. Our international expansion is a major strategic priority ahead of the launch of the new season five, and having a presence in these major territories will be key in accomplishing this goal locally.”

The appointments come as Xilam renews its partnerships with existing Oggy & the Cockroaches licensing agents, including Empire Licensing in Southeast Asia and Discovery Kids in Italy, where season five will launch this fall, as well as the new appointment of Dream Theatre in India.

Seasons three, four and five of Oggy & the Cockroaches have all been sold to Cartoon Network in Latin America, with the latest season slated to air at the end of the year. In addition to Cartoon Network Latin America, season five is set to roll out internationally on a number of broadcasters in key territories, including Gulli in France, which will air the new season in September. Seasons three and four of the series are set to start airing in Russia on Carousel this summer. Additional broadcasters include Cartoon Network Asia and Africa, K2 and Frisbee in Italy, RTBF and VRT in Benelux.



About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.

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