Turner’s Boomerang Lands in Vietnam


HO CHI MINH CITY: Turner has signed an agreement with POPS Worldwide to launch Boomerang on the POPS Kids non-linear platform in Vietnam.

Boomerang is an all-animation channel for children that features such series as The Powerpuff Girls, Ben 10, Foster’s Home for Imaginary Friends and Dexter’s Laboratory. On POP Kids, the network’s programming will be exclusively in Vietnamese and will become available as of tomorrow, with a special preview taking place today.

Phil Nelson, the managing director of Turner in Southeast Asia, said: “This partnership is another landmark in the ongoing expansion of the Boomerang brand within this region. The service will offer world-class content, on-demand, to millions of consumers in Vietnam on the POPS Kids platform that is familiar and easy to use.”

“We are excited to partner with Turner to bring Boomerang—with its portfolio of well-loved characters—to POPS Kids, Vietnam’s premier kids’ education and entertainment destination with almost 400 million views,” noted Esther Nguyen, founder and CEO of POPS Worldwide.

“This is another step in our goal to build the leading premium digital entertainment network in Southeast Asia. We will be working on all aspects of Boomerang’s digital video content: from programming, localization, marketing, distribution to monetization. With this partnership, everyone in Vietnam can have greater access to family-friendly content on POPS Kids.”