Toonix, Turner EMEA’s first direct-to-consumer service for children, is launching in the Nordic region on iOS, Android and smart TVs.
Toonix will be available in local languages in Sweden, Denmark, Norway and Finland, as well as in English, later this summer. The new ad-free app is meant for users between the ages of 3 and 12 and their families. It offers a variety of popular shows, movies and games in a safe environment.
Programming highlights include Adventure Time, Teen Titans Go!, Peppa Pig, The Amazing World of Gumball, Scooby-Doo, Masha & the Bear and Lego Batman: The Movie—DC Super Heroes Unite.
In the Nordics, Toonix first launched last year as a branded kids’ section in the HBO Nordic service, free to their subscribers. Turner is now making the app available as a direct-to-consumer service in the Nordic markets.
Pierre Branco, the senior VP and general manager for Turner Northern Europe, commented: “The launch of this OTT service marks the next step in Turner’s continuous mission to provide fan-centric user experiences and builds on the success of the launch of the Toonix brand with HBO in the Nordic region last year. This new app provides an entertainment playground for kids to engage with their favorite characters through both high-quality programming and exciting games, whenever or wherever they want.”