Cartoon Network Enterprises is launching a lineup of new products this year for its hit brands, including collections and events to mark the 20th anniversary of The Powerpuff Girls.
The anniversary celebration will include a global rollout of new episodes, events and products that will continue into 2019. New licensing partners for The Powerpuff Girls include The LEGO Group. In addition, Cartoon Network and fashion designer Katie Eary are collaborating on a womenswear collection inspired by the brand.
The line is Eary’s first-ever womenswear collection and was unveiled during an exclusive presentation on the eve of London Fashion Week. It will be ready for fall/winter 2018. The 15-piece The Powerpuff Girls collection includes tops, sweatshirts, dresses and trousers, as well as a “mini-me” range for women and young girls. The collection will be available later this year at select department stores and boutiques across Europe, North America and Asia Pacific. To support the launch, Eary is creating bespoke in-store displays and window concepts for retailers.
New Ben 10 licensing partners and partnership expansions include global master toy partner Playmates Toys, which is set to expand its toy line in 2018 to include an all-new assortment of action figures, feature-driven deluxe figures, Omnitrix-inspired role play and more. Additionally, Rubies is launching Ben 10 dress-up/role-play outfits in fall 2018 across all channels. Ben 10 Halloween costumes and accessories will also be available at specialty Halloween retailers and online starting in August 2018. Toy Factory, meanwhile, will introduce a new collection of Ben 10 plush in March 2018 for outdoor and traveling amusement venues, as well as family entertainment centers.
In May 2018, Tastemakers will introduce Steven Universe Micro Pozers Series One, the first toy in the new category of Tactile Collectibles. Monogram Direct will launch We Bare Bears 3D Foam Key Ring Blind Bags, while Kidrobot will release Adventure Time items in April 2018.
“We have partnered with the best in class to mark key milestones for Cartoon Network, including The Powerpuff Girls, Ben 10, Steven Universe and We Bare Bears,” said Pete Yoder, the VP of Cartoon Network Enterprises for North America. “From LEGO building sets to Playmates Toys action figures to updated collectibles across all of our beloved brands, each has captured the spirit and tone our fans share and delight in for each of these properties.”
“The Powerpuff Girls and Katie Eary is a perfectly matched collaboration with both brands sharing a bold visual style and an unwavering commitment to celebrating diversity, self-expression and equality,” commented Johanne Broadfield, the VP of Cartoon Network Enterprises EMEA. “What’s more, the fact that The Powerpuff Girls has inspired Katie Eary’s first-ever womenswear range is a fitting testament to the brand’s social relevance and aspirational appeal. It’s a really special collection and I’m confident it will cause a huge stir when it launches at retail.”
Eary remarked, “I’m a big fan of The Powerpuff Girls and I was so excited to partner with Cartoon Network for my debut womenswear collection at London Fashion Week. I wanted to take the three superhero sisters with me into a new era of female empowerment. My collection celebrates diversity and breaking down gender stereotypes, so I’ve combined my signature prints with luxe materials to signify boldness and grace. I hope my collection truly inspires a new generation of young women to feel empowered.”