Warner Bros. Discovery Global Consumer Products has scored a range of new product partnerships for The Powerpuff Girls in celebration of the hit brand’s 25th anniversary.
Among the new partners are Nike for themed SB Dunk Low shoes with three different colorway options representing Blossom, Bubbles and Buttercup; Little Golden Book for a new book by creator Craig McCracken; Sassy Woof for a limited edition lineup of harnesses, leashes, collars and pet bandanas; and Dolls Kill for a range of clothing and accessories.
The new Dolls Kill range and the Nike shoes are set to debut in December.
Other partners include Bobbi Brown for a special themed makeup collection; Line Friends for pop-up shops in New York and L.A. for a limited edition range of shirts, hats, key chains, cell phone cases and more; Casetify for themed accessories, including phone cases; Dumbgood for a clothing collection; Igloo for a lunch bag, cooler and can holder; Northwest for blankets and a pillow; and Franco for a vibrant throw.
Warner Bros. Discovery Global Consumer Products also partnered with Bendon for a jumbo coloring and activity book exclusive for Five Below; Dynamite Comics, Random House Children’s Books and Insight Editions for titles spanning graphic novels, screen comics, cookbooks and coloring books; and Funko for a lineup of Digital Pop! Collectibles.
Food Network is celebrating the brand’s 25th anniversary with a new recipe from Food Network Kitchen for vibrant mini cakes inspired by the trio of superheroes. There is also a new AR filter available on Instagram, Snapchat and TikTok that allows fans to become their favorite Powerpuff Girl. Additionally, the Powerpuff Yourself App features a brand-new asset pack collection in partnership with K-pop band NewJeans.
In the gaming world, The Powerpuff Girls is coming to Cartoon Network Game On!, a fully experiential world in the metaverse on Roblox. Fans will be able to interact with Blossom, Bubbles and Buttercup.
A range of international collaborations are in the works as well. In Italy, Graziella Braccialini will introduce three brand-new collections of high-end custom bags and accessories. Latin America will see a range of production collections from Cornejotex, Arval and Walmart in 2024. Across Asia, production collections will be released from GS Retail, HK Enterprise, Ten by Ten, Life 4 Cuts, Paris Croissant, OWNDAYS, ARCHITA, Happy Sunday, Tala by Kyla, Reinfore, Gnarly! Padini, Carlo Rino, Matahari Department Store and more.
Also, the WB Shop has on offer a new Powerpuff Girls 25th Anniversary collection, featuring apparel and homewares with designs exclusive to the store.
“For 25 years, the Powerpuff Girls have inspired women and girls across the globe, representing relatable, strong role models who use their intelligence, teamwork and resilience to fight for what is right,” said Josh Hackbarth, senior VP of global brands, franchises and experiences at Warner Bros. Discovery. “The Girls’ distinct personalities, wits and superhero abilities have made them a pop culture favorite. With the collection of experiences, content and products, we hope to continue to empower The Powerpuff Girls fans with confidence, creativity and the unstoppable spirit of the Powerpuff team.”