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NATPE Spotlight: Sesame Workshop


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Young viewers can learn, dance and play with their favorite furry friends in Sésamo, one of Sesame Workshop’s highlights for NATPE.

“We are in the middle of a seven-year content refresh and franchise renewal,” says Lewis Kofsky, the company’s VP for Latin America. “Led by our rebrand to Sésamo, we are looking to our 50th anniversary in 2019 and beyond.”

Sesame Workshop is also offering up Cookie Monster’s Foodie Truck, which follows Cookie and his pal Gonger as they discover where food ingredients come from, and Pequeñas Aventureras, incorporating such themes as gender equality and science.

“We have a completely revamped creative team, and we are producing the best content in our history,” adds Kofsky. “Add to that the educational value and engaging characters and we have winners.”



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