Sesame Street Educational Play Center to Open in Late 2024


Sesame Workshop and American Dream have partnered to open the Sesame Street Learn & Play Educational Play Center later this year in East Rutherford, New Jersey, outside of New York City.

The 13,000-square-foot center will immerse children in the world of Sesame Street, allowing them to step into Elmo’s World, Hooper’s Store, Abby Cadabby’s magical garden and more. There will also be a community center to participate in arts and crafts, a bike shop to learn about cranks and gears and a playground where kids can discover fun facts about nature as they climb and slide.

There will be a separate toddler play area for the youngest guests.

Sesame Street Learn & Play will also feature many photo opportunities, including in front of the 123 Sesame Street building stoop, Oscar’s trash can and more. Additionally, Big Bird will tell stories at his nest and Abby and Elmo will make surprise visits.

Party rooms will be available for booking events, and a Sesame Street retail store will be open for families to complement their experience.

Sesame Street has been a cherished brand for over 50 years, and we are beyond thrilled to introduce Sesame Street Learn & Play at American Dream,” said Bryan Gaus, senior VP and general manager of American Dream. “Generations of children have grown up with the iconic show, and now, kids and those young at heart can engage with Sesame Street firsthand at American Dream.”

“From educational play centers to theme parks to live shows and more, Sesame Workshop has always been committed to creating engaging, joyful experiences for children, families and fans,” said Jennifer Ahearn, senior VP of global strategic partnerships and themed entertainment at Sesame Workshop. “That’s why we’re so pleased to team up with American Dream for Sesame Street Learn & Play. This is the first of several planned U.S. locations for Sesame Street Educational Play Centers, which will provide interactive, playful and hands-on enriching experiences, featuring favorite faces and places from Sesame Street and encouraging children to thrive in their world.”