More U.S. Licensees On Board Peppa Pig


NEW YORK: Entertainment One (eOne) has secured seven additional U.S. licensing partners for the preschool property Peppa Pig.

Colorforms (re-stickable activity sets), FAB Starpoint (ceramics), Galerie USA (chocolate), Kurt Adler (Christmas ornaments, stockings and light sets), Marmont Hill (printed artwork), Montco (corrugated arts and crafts) and Parragon (coloring and activity books) have all signed on as the latest licensees in the U.S. In addition, master toy licensee Jazwares is expanding its Peppa Pig range for 2016 with new plush, playsets and figures.

Among the new offerings from Jazwares are the Peppa Pig’s Picnic Trip (with Red Car) and House construction sets. The company will also release the Muddy Puddles Family Pack, which features three-inch figures with moveable arms and legs.

“The new introductions for 2016 greatly expand our Peppa offerings across multiple new categories, providing exciting new ways for children to connect with the property and its lovable characters,” said Joan Grasso, the VP of licensing for North America at eOne Family. “We’re thrilled to be working with these best-in-class companies that will help us grow the Peppa brand for many years to come. And we’re delighted about the latest introductions from Jazwares, which has assembled a broad collection of must-have toys that continue to engage Peppa fans across the U.S.”

Peppa Pig is a global entertainment brand with more than 700 licensees worldwide. The show airs in 180-plus territories and has been translated in more than 40 languages.