Reed MIDEM enhanced the Junior@MIPTV strand this year, targeting the some 1,200 kids’ production and distribution companies that attend the market.
Among the major highlights was the fifth edition of the International Emmy Kids Awards, celebrating excellence in children’s programming. Organized by the International Academy of Television Arts & Sciences, with presenting partners Shaw Rocket Fund, WDR mediagroup, TV Kids, EY and Junior@MIPTV, the awards show was held in Cannes for the second time. At a ceremony at the Martinez on Tuesday night, programs from Australia, Denmark, the Netherlands and the U.K. scored wins.
The awards were presented by a variety of TV and digital personalities and mascots, including American actress and YouTube sensation Jenn McAllister (jennxpenn), Quebec TV star/producer Marc Labrèche (Le Coeur a Ses Raisons), German preschool character Die Maus from WDR’s The Program with The Mouse co-presenting with actress and YouTuber Joyce Ilg from WDR’s kids’ series Arman’s Secret and Miss Supranational 2016 Srinidhi Shetty from India, and British comedian Paul Taylor (#Franglais). More than 250 international industry executives attended the ceremony.
There were also several conferences targeted at the kids’ community throughout the week, exploring such issues as the future of children’s content, online strategies, the impact of VR and more. MIPTV also hosted a pitching session for digital short-form kids’ content.
Digital does certainly continue to transform the kids’ sector, creating plenty of new opportunities for content owners. GO-N Productions, for example, licensed the new-media rights for Simon and Zip Zip to Jetsen Huashi Wangju Kids in China.
In other MIPTV deal news, Cleo & Cuquin, which comes from Ánima Kitchent and Televisa, is set to debut on Discovery Kids in Latin America this fall. The channel, which is marking its 20th anniversary, also inked development deals with producers from the region and worldwide as it bolsters its programming slate.
Studio 100 clinched a pact with NRK Super in Norway for season three of the live-action series Ghost Rockers. Another live-action tween drama, Find Me in Paris, was sold into Australia, Italy and Belgium, among other markets. In the U.S., Cartoon Network bought DHX Media’s Mega Man. The channel’s own signature originals The Powerpuff Girls and Ben 10, meanwhile, picked up slots in Europe and Asia courtesy of Turner International’s distribution team.