Nickelodeon Brands Set for Audio & Mobile Products


Nickelodeon & Viacom Consumer Products (NVCP) has inked a licensing deal with Hedrave Holdings for a collection of audio products and mobile phone accessories featuring characters and properties from the Viacom International Media Networks (VIMN) portfolio of brands.

The five-year licensing agreement covers all territories outside of the U.S. Initial merchandise, which will begin rolling out in Europe and Asia later this year, will be based on such current Nickelodeon preschool hits as PAW Patrol, Blaze and the Monster Machines and Shimmer and Shine. Additional items will feature teen star JoJo Siwa, SpongeBob SquarePants and Teenage Mutant Ninja Turtles, among other brands. Products will include headphones and speakers for children and adults, wearables, tablet and smartphone covers, mobile powerbanks and more.

Dan Frugtniet, the VP of licensing and consumer products business development at VIMN, said: “At Viacom International, we’re always looking for new, exciting ways to bring our iconic brands and characters to life. With our partners at Hedrave, we’ll be reimagining our one-of-a-kind IP with innovative new designs and tech products for fans around the world.”

Oli Anton Bieltvedt, the CEO and founder of Hedrave Holdings, added: “We are extremely excited to be partnering with Viacom International and showcasing some of its most iconic brands. Our objective is to collaborate with the very best people we can across all disciplines—design, acoustics, manufacturing, packaging design and sales and marketing. We are looking forward to revolutionizing the audio category for consumers and retailers with best-in-class products that enhance the overall experience of listening to music on the go as we launch our innovative new products across all international territories.”