BES Animation has appointed ValleyArm Digital to lead the digital content strategy for its hit animated series Kitty is Not a Cat.
ValleyArm Digital will drive engagement and reach of the show on digital platforms. It will also work with BES Animation on a new content initiative around short-form pieces for Kitty is Not a Cat on YouTube.
The series, aimed at the 6 to 10 set, premiered in May of this year and has been rolled out to some 65 countries. Jetpack Distribution is the international distributor.
Bruce Kane, founder and director of BES Animation, said, “We are thrilled to be working with ValleyArm Digital at an exciting time for Kitty is Not a Cat. Having just launched the show in 65 countries, we are excited to be creating further opportunities for our audience to connect with all their favorite characters from the show. YouTube is an important and growing platform and with more than 3.25 billion hours of content watched each month, it is a vital channel for reaching and connecting with Kitty is Not a Cat fans.”
Matt Campbell, content director at ValleyArm Digital, added, “We’re really excited to be working with such amazing local creators. BES Animation are world class. We are big fans of their work and looking forward to being part of the Kitty Is Not a Cat journey.”