Ben & Holly Toys Arrive Exclusively at Target


Entertainment One (eOne) has launched an exclusive line of toys from Jazwares based on the Emmy Award-winning preschool property Ben & Holly’s Little Kingdom at Target.

The Ben & Holly’s Little Kingdom toy range from master toy licensee Jazwares targets kids aged 3 to 5. The debut assortment will be followed in October by the first book title from newly signed publishing partner Scholastic. The toy line features items such as the Royal Car with Holly and Nanny Plum, a purple automobile equipped with Holly and Nanny Plum figures that fit into the seats.

Other products launching as part of the initial rollout include the Little Castle with Holly, Daisy and Poppy, a two-story playset with four rooms; the Magic Movers Four-Pack featuring four-inch buggies, each including its own non-removable figure; the Royal Family Five-Figure Pack, which includes King and Queen Thistle, Princess Holly, Daisy and Poppy figures; the Fairy Tea Party, a playset that comes with Holly and Violet figures and two unique accessories; and the World of Ben and Holly Single Packs featuring different figures such as Holly and her mirror, Ben and his horn and more.

The first Ben & Holly book, The Magical Tale of Ben and Holly, will make its debut at Target across the U.S. on October 15. Ben & Holly’s Little Kingdom currently airs daily on Nick Jr.

“We are so excited to launch the magical new Ben & Holly toys from Jazwares at Target,” said Joan Grasso, the senior VP of licensing for North America at eOne Family. “We’ve had great success with Jazwares as master toy licensee for Peppa Pig and we’re thrilled to extend our partnership with this exceptional range that will let children create their own enchanting Ben & Holly-inspired adventures.”