VIASAT3 in Hungary has premiered a local version of Dori Media Group’s Argentine romantic comedy Ciega a Citas (Date Blind).
Dori Media Group licensed the format to Sony Pictures Television Networks CE, with VIASAT3 premiering the adaptation, 200 első randi (200 First Dates) last week. The Argentine original has had eight remakes, including in Germany, Spain, Russia and China.
Nadav Palti, CEO and president of Dori Media Group, noted, “Ciega a Citas is the first Argentinian daily format to be adapted for the Hungarian audience, and we are delighted with both the ratings and continuing international success of all its remakes. We are confident that the success the show has already achieved across the globe, will be replicated in Hungary. We hope DMG formats will continue to enter the Hungarian market and that sales of Ciega a Citas continue to expand across Europe and beyond.”
Marietta Temesvári, development and content strategist at Sony Pictures Television Networks CE, added, “In Ciega a Citas, we have found a format which perfectly fits Sony and VIASAT3’s brand. It is mostly female-skewed but appeals to the male audience as well. It is full of charismatic characters and raises general questions and topics that engage most of the public. We are thrilled to have this adaptation as the biggest venture in the history of VIASAT3.”