CEO Benjamín Salinas Sada talks to World Screen about TV Azteca’s milestones in its 25-year existence, the challenges he’s faced since taking over the company and the launching of Dopamine.
TV Azteca’s history dates back to 1993, when a group of investors, led by Ricardo Salinas Pliego, acquired a group of television stations and their respective licenses from the government for $643 million. Under the executive’s leadership, TV Azteca was able to end the monopoly in the Mexican television industry and garner around a 40 percent audience share, becoming one of the two largest Spanish-language content producers in the world.
More than two years ago, his son Benjamín Salinas Sada took the reins as CEO of the company, calling it the “beginning of TV Azteca’s reinvention.” Salinas Sada was committed to making major investments in original productions, resulting in shows such as Living to Race, Missing Bride, Iron Lady, Nothing Personal, Bad Maids, Two Lakes and 3 Families.
This interview, which was conducted in Spanish, is available with subtitles in English, Mandarin and Portuguese.