ABI: Market for Video Delivery Platforms to Double by 2017

SCOTTSDALE: Revenues for the delivery of TV Everywhere and OTT video platforms worldwide is expected to reach $2.1 billion this year, growing to more than $4 billion in 2017, according to ABI Research.

ABI Research’s Video Delivery Hardware and Platforms report says that TV Everywhere and OTT video, including Comcast Xfinity, HBO GO, Netflix, the BBC iPlayer and Sky Go, are growing rapidly. Online video platforms (OVPs), managed video platforms (MVPs), content management systems (CMSs) and content deliver networks (CDNs) are making this possible and are also growing at impressive rates. The CDN Akamai leads the video deliver market, having taken in about $475 million last year. KIT Digital leads the market for CMSs, with nearly $175 million in revenues for the deliver of video from media and entertainment companies. Brightcove is the largest OVP, with $64 million in media and entertainment revenues last year. Synacor leads the MVPs market, with an estimated $91 million in 2011 revenues.

“Many of these companies claim the same competencies in video delivery,” said Sam Rosen, the practice director of TV and video at ABI Research. “However, each offers a unique piece of the solution. Smaller content owners and those wanting social media integration and simple platforms lean to online video platforms. Managed video platforms are helpful for operators that don’t have the technical expertise to deliver a video service, and want a turnkey solution. Content management systems are attractive to the largest operators with diverse assets and a desire to manage all their video centrally. Finally, content delivery networks handle the logistics of video delivery for nearly all the players.”