Zonemedia Takes on Oversight of Extreme Sports Channel

December 19, 2006 World Screen

LONDON, December 19: Chellomedia has transferred management
of the Extreme Sports Channel to its Zonemedia subsidiary.

The move allows Zonemedia to enhance the channel’s
international brand profile by offering cross-promotional opportunities through
its other channels and further drive audience market share. The Extreme Sports
Channel will keep its current name and identity. It joins a portfolio of
channels including Zone Reality, Zone Romantica, Zone Europa, Zone Club, Zone
Horror and Zone Fantasy.