Zoey 101

TV Kids
Weekly, August 14, 2007

ORIGIN: A Nickelodeon original series created
by Dan Schneider, whose credits also include Drake & Josh.

DISTRIBUTOR: Dolphin Entertainment

CREATOR: Dan Schneider

TV SHOW: This live-action series is set at the
fictional Pacific Coast Academy, a boys’ boarding school that begins accepting
female students for the first time since it was established in 1923. The series’
lead character, Zoey, is played by Jamie Lynn Spears, the younger sister of
Britney Spears. Zoey’s 10-year-old little brother Dustin (played by Paul
Butcher) is a student at Pacific Coast, and Zoey decides to be one of the first
girls there. Fitting in at a new school is hard enough, but going away to
boarding school and living on your own at age 13 with new roommates can get
crazy, especially when the girls are heavily outnumbered by the boys.

There are a
total of 65 26-minute episodes available over four seasons.

EXECUTIVE
PRODUCERS: Bill O’Dowd,
Dan Schneider

COMMISSIONING
BROADCASTER:
Nickelodeon

TV SALES: France 2 (France), Antena 3 (Spain),
Mediaset’s Italia Uno (Italy), Televisa (Mexico), TV Norge (Norway), RTE
(Ireland), Pop TV (Slovenia), Ecuavisa (Ecuador), TV3 (New Zealand), ABC
(Australia), Family Channel (Canada), KTV (South Africa), Club RTL (Belgium),
Zig Zap (Poland), E-Vision (United Arab Emirates) and Nickelodeon Worldwide.

MERCHANDISE: International merchandising agents
include: CPLG for Continental Europe, Venture Licensing for Canada, Haven in Australia
and Exim in Latin America.

Categories
that have already rolled out include apparel, accessories, footwear, bath and
body, cosmetics, bedding, publishing, headwear, bags, watches, hosiery, eyewear
and a home-video line.

In Canada,
Dolphin Entertainment collaborated with its television partner, Family Channel,
and merchandising agent, Venture Licensing, to launch a comprehensive program
across numerous categories. La Senza Girl, Canada’s leading specialty retailer
for girls, has carried the apparel exclusively since the program’s launch in
August ’06.

STRATEGY
FOR ROLLOUT: “Clearly
the first step in our general strategy was to ensure solid television partners
in each respective territory,” says Christina Perrin-Perera, the VP of
international sales and marketing at Dolphin Entertainment. “Needless to say,
this is not only critical for initial brand establishment, but also for the
continued profile enhancement of the property. The series is now featured on
leading free-to-air networks in nearly every major territory in the world.”

Perrin-Perera
notes that as television deals were being secured, the company simultaneously
began sourcing merchandising agents within each market. “We are now extremely
confident that we have lined up the right partners on the merchandising fron.
Currently we have active programs in Canada, Australia and Continental Europe.
We very much look forward to not only the continued growth of the programs in
these territories, but also the birth of a strong launch in Latin America, as
the series will soon begin airing on both Televisa and Ecuavisa.”