Zee Unveils Bollywood Network for Germany

MUMBAI/MUNICH: Zee Entertainment Enterprises (ZEEL) has launched a Bollywood movie network specifically for the German market called Zee.One.

Targeting women aged 19 to 59, the free-to-air channel, delivered via satellite and on several cable platforms, will offer a range of Bollywood hits. This fall, Zee.One plans to begin developing magazine shows to complement its movie lineup.

Punit Goenka, managing director and CEO of ZEEL, noted, “As a global media conglomerate, ZEEL is present in 171 countries entertaining over one billion viewers across the world. With our entry into Germany, we are now present in one of the most important and competitive TV markets worldwide. This is what makes the launch of Zee.One special for us.”

Amit Goenka, CEO of the international broadcast business at Zee, added, “The launch of Zee.One in Germany is a step further as part of our international expansion strategy. We want to establish a lasting presence and of course, grow in the German television market. With our highest levels of entertainment, we are confident of being able to offer viewers an attractive enrichment to the existing range of television offerings. We are proud and happy to welcome the German community into our ZEEL family.”