ZDF Rolls Out Merchandising Campaign for Teen Series

MAINZ, July 10: ZDF Enterprises is working on the licensing
and merchandising campaign for its teen series H2O—Just Add Water, which the company featured at the Licensing Show in
New York last month.

Deals have been concluded in Italy and the Benelux
countries, while negotiations are under way in a number of other markets. ZDF
Enterprises is working with the Australian agency Wild Pumpkin on worldwide
marketing of the live-action, 52×26-minute series. Among the categories being
pursued are Apparel & Accessories, Publishing and DVDs. Target in Australia
is bringing out an extensive range of clothing based on the program this fall.