ZDF Lands Licensing Deal for Little Mainz Men

February 4, 2010 World Screen

MAINZ: ZDF has done a licensing deal with Margarete Steiff for a plush line for the Little Mainz Men property.

 
Steiff will create a plush product range for children, as well as a yearly limited special edition for collectors. The Little Mainz Men have become a popular trademark and symbol of ZDF, since the six comedic characters first appeared on the German TV service more than 40 years ago.
 
Alexander Coridass, the president and CEO of ZDF Enterprises, said: "We are extremely pleased about the partnership with the renowned Steiff company. ZDF and Steiff working together means that two German quality brands are meeting at eye level. We are looking forward to many innovative and premium quality Little Mainz Men with the legendary Steiff button in their ears."
 
Martin Frechen, Steiff’s CEO, added: The Little Mainz Men are an attractive license brand not only for the TV audiences who have grown up with them. Their strengths are their unique values in brand recognition and sympathy. Entire generations associate unforgettable childhood memories with the Little Mainz Men. This is why we see a high potential in this new license agreement."