YouTube Continues to Lead U.S. Online Video Market

RESTON, December 3: According to a new report from research firm comScore, Google’s YouTube continues to rank as the top U.S. online video property, drawing the most unique video viewers and most videos viewed for the month of September.

Google Sites, which includes YouTube, captured 28.3 percent share of the online video market share with 2.6 billion videos viewed in September. Fox Interactive Media ranked second, with a 4.2 percent market share and 387 million videos viewed, followed by Yahoo! Sites with a 4.1 percent share and 381 million videos viewed and Viacom Digital with 3.3 percent and 304 million videos viewed.

Google Sites also secured the largest online video audience with 71.6 million unique viewers, followed by Fox Interactive Media with 41.2 million and Yahoo! Sites with 39.6 million. Nearly 2 in 5 U.S. Internet users watched a YouTube video in September. And more than 38 million people viewed approximately 360 million videos on MySpace.com. MySpace TV accounted for 766,000 viewers and 1.1 million videos. Other properties in the top 10 for both number of videos viewed and total unique viewers include Time Warner Network, Microsoft Sites, Disney Online, ESPN, Comcast Corporation and CBS Corporation.

In total, nearly 136 million Americans, or approximately three in four U.S. Internet users, viewed online video in September. The report also found that nearly 75 percent of U.S. Internet users watched a video online, including both streaming video and progressive downloads. Online viewers watched an average of slightly more than three hours of online video during the month (181 minutes). The average online video viewer consumed 68 videos, or more than two per day.

—By Irene Lew