YouTube Content Now Available on Sony BRAVIA Internet Video

NEW YORK, June 6: Videos
from YouTube can now be viewed directly on BRAVIA flat-panel TVs via Sony’s
BRAVIA Internet Video Link Service, which delivers a variety of on-demand
entertainment content for free.

The BRAVIA Internet Video
Link, which went live yesterday, is a small module that attaches to the back of
a selection of 2007 and 2008 BRAVIA LCD flat-panel television models. The
service streams movies, TV programs, YouTube videos and a variety of other free
content, as well as news, weather and traffic information via an existing
Ethernet connection without the use of a personal computer. Content can be
navigated using Sony's Xross Media Bar (XMB) user interface. Once the TV and
BRAVIA Internet Video Link module have been purchased, videos are available at
no charge, bringing content to Sony televisions not found on network or
cable/satellite TV stations.

Sony has also added to the
service Wired.com and Crackle’s C-Spot channels. The Wired.com channel delivers
exclusive content that includes Game|Life, a weekly web video covering the
world of gaming, and AltText, with satirical commentary on technology,
business, entertainment, communications and culture. Crackle's C-spot channel
will offer original episodic short comedy series like Hot Hot Los Angeles, The Writer's Room, Penn Says and The Roadents.

The new content joins
existing channels on BRAVIA like Yahoo!; AOL; Sports Illustrated; blip.tv;
CondeNet's Style.com, Men.Style.com, Epicurious and Concierge.com channels; and
Sony Pictures' The Minisode Network.

Sony will continue to add
new content partners and increase its roster of on-demand video content.

Sony's BRAVIA Internet
Video Link module is currently available for about $300. It can be purchased
online at sonystyle.com, at Sony Style retail stores and at Sony authorized
dealers across the U.S. The module used with a consumer's existing broadband
Internet connection is compatible with a majority of the latest 2007 BRAVIA
television models, as well many new 2008 models.

"Sony was one of the
first to bring streaming Internet video to the television in the U.S. without a
PC, and now you can access one of the most popular online video destinations,
YouTube, on your BRAVIA TV," said Randy Waynick, the senior VP of Sony
Electronics' home-products division. "There are literally millions of
videos to choose from on the BRAVIA Internet Video Link service and we'll
continue to add the most compelling content available on the web."

"The partnership with
Sony helps us achieve our goal of making YouTube accessible on any
screen," added Chris Maxcy, YouTube's partner development director. “The
integration of YouTube into the television enhances the living-room
entertainment experience by offering a large number of channels for people to
select from, enabling them to watch what they want, when they want it."

—By Irene Lew