York Entertainment Hires New VP, Business Development

SHERMAN OAKS, March 3:
York Entertainment has named Lee Ettinger as its VP of business development,
reporting directly to Tanya York, the company’s CEO.

In his new role, Ettinger
will help drive international sales, work to reinvigorate senior-level
recruiting and look at new sales channels and revenue streams.

Ettinger has 15 years of
experience at companies including Hilton Hotels, SunGard Data Systems, Hartford
Insurance Group, Ocean Pacific, Rollerblade, Joe Boxer and Capitol Records. He
has also worked on specialty new-media marketing projects with partners such as
James Cameron, Paul Allen and Jean-Michel Cousteau.

—By Ned Berke