Yahoo! Telemundo Launches Home Improvement Series

MIAMI, June 26: Yahoo! Telemundo—a commercial venture between NBC Universal’s Telemundo Communications Group and Yahoo!—has launched Gana Mi Casa (My House Wins), the first Spanish-language made-for-broadband home improvement series.

Produced by Promofilm and hosted by Humberto Carrera and Karla Gomez, the new six-week series follows a different family each week, in daily two- to five-minute video segments, as they are rewarded with a free room makeover. The exclusive interactive content will include bonus video of bloopers/behind-the-scenes and move makeover tips, photo galleries featuring before and after photos and behind-the-scene shots, Yahoo! Telemundo Respuestas (Yahoo! Answers in Spanish), polls related to the series, Yahoo! Telemundo Grupos (Yahoo! Message Boards in Spanish), and text recaps and synopsis of the series.

The automaker GMC—the online sponsor of the series—will also promote its existing sweepstakes on the Gana Mi Casa site. The sweepstakes will run through the end of the year in both English and Spanish. One winner will be awarded a grand prize consisting of a GMC vehicle and a $10,000 gift card from a home improvement retailer.