WWE’s Whitaker Set for Banff Keynote

TORONTO: The Banff World Television Festival, taking place June 13 to 16 alongside nextMEDIA Banff, will feature a keynote address by Andrew Whitaker, the executive VP of international at World Wrestling Entertainment.

Whitaker’s address will discuss WWE’s strengths as as a global entertainment brand that reaches consumers on linear TV, pay-per-view, online, through live events, merchandise, films and more. A WWE veteran (having been with the company since 1987), Whitaker will share his insights from building the brand internationally.

He was tapped to serve as executive VP of the company’s international business last month and is responsible for determining the strategic direction for WWE’s business outside of the U.S. across all revenue streams, reporting directly to WWE’s chairman and CEO, Vince McMahon. "Andrew has been instrumental to WWE’s international growth," McMahon said at the time of the announcement. "We are confident that he will continue to expand the breadth and depth of opportunities for WWE internationally."