WWE SVOD Service Scores Comcast Rollout

PHILADELPHIA, August 15: World Wrestling Entertainment’s
subscription video-on-demand service, WWE 24/7 On Demand, is now available on
Comcast, the largest cable operator in the U.S.

WWE 24/7 On Demand is offered up as part of Comcast’s ON
DEMAND lineup, featuring 40 hours of wrestling-related programming each month,
including classic matches, behind-the-scenes coverage, wrestler profiles and
more, in six categories. They are Hall of Fame, an original monthly series celebrating the career of a featured Hall
of Fame inductee; Big Ones, with classic pay-per-view events; Specials
spotlighting the best of the WWE's programming originally created for network
or video release; ECW, tracking the evolution of ECW; Prime Time with classic
WWE shows like Tuesday Night Titans;
and Shorties, with a collection of epic feuds, infamous promos, parodies and
more. The WWE On Demand service taps into the 75,000-hour library of programming
from WWE (World Wrestling Entertainment), NWA (National Wrestling Alliance),
ECW (Extreme Championship Wrestling), AWA (American Wrestling Association) and
Smoky Mountain Wrestling archives.

Beginning this month, Comcast Digital Cable customers can
subscribe to WWE 24/7 On Demand for $7.99 per month.

"Comcast's ON DEMAND service has transformed the way
people watch television, and WWE 24/7 will do the same for the millions of
wrestling fans across the country," said Page Thompson, the SVP and GM for
video services at Comcast. "With anytime access to thousands of great
matches and wrestling shows, viewers can relive the rich history of the WWE and
enjoy their favorite moments whenever they want."

Shane McMahon, WWE’s executive VP of global media, added,
"Now, WWE fans and Comcast customers from across the country can relive
the classic wrestling moments and enjoy the exploits of their favorite
Superstars from yesteryear. WWE 24/7 On Demand will bring The Iron Sheik, Sgt.
Slaughter, Jesse Ventura and Greg Valentine back to life for the seasoned fans
and introduce our massive archive of rarely seen material to a whole new
generation. This is the first of many ways we hope to bring more new content to
our fans with partners like Comcast."