World Screen Video Interview: Scripps Networks’ Ken Lowe

NEW YORK: In this video interview, Ken Lowe, the chairman, president and CEO of Scripps Networks Interactive, talks about the rebranding of Fine Living into the Cooking Channel, plans for the recently acquired Travel Channel and new ways to connect with consumers wherever they may be.

Since launching HGTV in 1994, Scripps Networks has become the leading developer of home, food and lifestyle content, producing popular programming for television, online, satellite radio, print and new-media platforms. One of the keys to Scripps’ success, as Lowe explains, is the fierce loyalty its channels—from Food Network to HGTV, DIY Network and Cooking Channel to Travel Channel—engender in viewers.