World Cup Closer Dominates Twitter, Facebook

SAN FRANCISCO: The World Cup final, which saw Germany's 1-0 victory over Argentina, broke global records on Twitter and also marked the biggest sporting event in the history of Facebook.

Twitter said that yesterday's game peaked at 618,725 tweets a minute, smashing the previous record of 580,166 set during Germany's triumph over Brazil in the semifinal. There were 32.1 million tweets sent in total during the game.

On Facebook, 88 million global users made a record 280 million interactions (posts, likes, comments) during the final game. This broke the previous record held by the Super Bowl in 2013 of 245 million interactions.

A record 34.65 million German viewers tuned in for the game on Sunday, which aired on the pubcaster ARD. This beat the previous all-time record of 32.57 million viewers, which was set by the German semifinal against Brazil. This represents a market share of 86.3 percent.