Winx Club Gets New Line of Fashion Dolls

LORETO: Rainbow SpA and Simba are launching a TV campaign to support the rollout of the latest line of Winx Club fashion dolls in September in Germany.

Participating networks for the campaign include SUPER RTL and Nickelodeon. The fashion dolls will be distributed by Simba directly to retail outlets in Germany. Among the collections presented by Simba is the Believix line of dolls, dedicated to the new magic transformation of the Winx fairies in the upcoming season four. The launch of this new season will begin in November 2009 on Nick, cross-supporting the launch of the dolls inspired by the series. The fashion dolls from the first three Winx Club seasons have consistently maintained their second position, after Barbie, both in Germany and throughout Europe.

The doll line is supported by a new MMOG; the launch of the first volume of season four DVDs in November; a Believix Nintendo DS game launching later this year simultaneously throughout Europe; and Winx Club’s fourth season launching on TV.