William Auriol

CEO, I.M.P.S.

What are your goals and expectations for MIPTV?
To concretize the requests from channels and distributors who wish to broadcast the Smurfs on their territory, and consequently to further expand our brand in territories that have not been explored enough in the past.

What continues to drive interest in The Smurfs brand?
I.M.P.S. is continuing to see great interest in the classic animated Smurfs series. The values that the Smurfs represent are universal and timeless, they appeal to people all over the world and to all generations. The performance of the cartoon series in terms of ratings, which are very high, justify the continued interest in the Smurf series. It’s an evergreen character, but we have nevertheless adapted our brand strategy and image to the constantly changing trends and we continue to work with strong brands, quality products and the best retailers to create Smurf universes worldwide.