Wiggles Join KidsCo Lineup

LONDON,
October 6: KidsCo, the global kids’ network owned by NBC Universal, Cookie Jar
Group and Corus Entertainment, is adding the hit Australian property The
Wiggles to its Asia
Pacific and sub-Saharan African feeds, as of this November.

Since 1991, The Wiggles has entertained children through song, dance and
educational content. The group, which includes Sam Moran, Murray Cook, Jeff
Fatt and Anthony Field, has sold more than 23 million DVDs and 7 million CDs
worldwide.

The Wiggles will add to KidsCo’s slate of educational
programming of animated and live-action series such as Inspector Gadget, Sabrina, Wallace & Gromit,
S Club 7, Strawberry Shortcake, New Adventures of Madeline, Babar,
Dennis the Menace, Franklin and Rolie Polie Olie.

Having launched just over
a year ago, KidsCo is now available in more than 40 territories, including
Spain, Romania, Ukraine, the Middle East, Hungary, Russia, Turkey, Poland,
Singapore, the Philippines, South Korea, Thailand, Hong Kong and countries
across sub-Saharan Africa.

Paul Robinson, the managing director of KidsCo, said: “We are delighted that The
Wiggles have chosen KidsCo as their
home in this key territory. The Wiggles recognize that KidsCo is a safe and responsible environment for kids
and that their brand is a perfect fit for our lineup of quality, learning-based
and educational programming. We are sure that children and families in Asia
Pacific and sub-Saharan African territories will embrace the fun world of The
Wiggles.”

Mike Conway, managing
director of The Wiggles brand, said: "The Wiggles are thrilled to be part of the KidsCo family, who
share the same ideals of providing quality and educational entertainment for
children. We see this as a major step towards increasing The Wiggles brand awareness around the world. The Asia
Pacific/sub-Saharan Africa Feed are markets to embrace and the growth in
markets broadcasting The Wiggles
television series is proof that The Wiggles brand will continue to lead the way
in children's entertainment for many years to come.”

—By Jackie Stewart